Thursday 15 August 2013

Pyramid: Isn’t it similar to corporate strategies?


Pyramid: Isn’t it similar to corporate strategies?
We can correlate the activity of Pyramid can be considered in the long term perspective for the organisation as a Vision and Mission.
So we can divide various layers of the pyramid in terms of the corporate objectives contributing to the various goals. This in turn will cater to the long term perspective of Vision and Mission of the Organisation.
An example for a company can elaborate more in this aspect.

Importance of objectives
A business aim helps to direct, control and review the success of a business activity. In addition, for any aim to be successfully achieved, there has to be an appropriate strategy or plan of action to ensure that resources are correctly directed towards the final goal. This gives the Unity of Direction.
This strategy should be constantly reviewed to check whether the business is on target to achieve its objectives. The aims of an organisation and the strategies it adopts will often change over time. The most effective business objectives usually meet S.M.A.R.T. criteria.
Aims, Objectives, Plans and Strategies
Corporate aims are the long-term goals which a business hopes to achieve. The core of a business’s activity is expressed in its corporate aims and plans.
A typical corporate aim is: "To increase shareholder returns each year through business expansion".
Mission statement: A statement of the business's core aims, phrased in a way to motivate employees and to stimulate interest by outside groups.
Vision statement: A statement of what the organisation would like to achieve or accomplish in the long term.
The mission statements of some well-known companies



Vision and Mission of NITIE:
Vision
“To be a leader in the knowledge led productivity movement.”
Mission
“To nourish a learning environment conducive to foster innovations in productivity and business development.”
So, the vision and the mission gives a sense of purpose to the organisation to work towards a common goal and achieve them. By doing this the whole organisation is motivated to contribute for the greater good.




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