Pyramid: Isn’t it similar
to corporate strategies?
We can correlate the
activity of Pyramid can be considered in the long term perspective for the
organisation as a Vision and Mission.
So we can divide
various layers of the pyramid in terms of the corporate objectives contributing
to the various goals. This in turn will cater to the long term perspective of
Vision and Mission of the Organisation.
An example for a
company can elaborate more in this aspect.
Importance of objectives
A business aim helps to direct, control and review the
success of a business activity. In addition, for any aim to be successfully
achieved, there has to be an appropriate strategy or plan of action to ensure
that resources are correctly directed towards the final goal. This gives the Unity of Direction.
This strategy should be
constantly reviewed to check whether the business is on target to achieve its
objectives. The aims of an organisation and the strategies it adopts
will often change over time. The most effective business objectives
usually meet S.M.A.R.T. criteria.
Aims, Objectives, Plans and Strategies
Corporate aims are the long-term goals which a
business hopes to achieve. The core of a business’s activity is
expressed in its corporate aims and plans.
A typical corporate aim is: "To increase shareholder returns each year through business expansion".
A typical corporate aim is: "To increase shareholder returns each year through business expansion".
Mission statement: A statement of the business's
core aims, phrased in a way to motivate employees and to stimulate interest by
outside groups.
Vision statement: A statement
of what the organisation would like to achieve or accomplish in the
long term.
The mission statements of some well-known companies
Vision and Mission of NITIE:
Vision
“To be a leader in the knowledge led productivity
movement.”
Mission
“To nourish a learning environment conducive to foster
innovations in productivity and business development.”
So, the vision and
the mission gives a sense of purpose to the organisation to work towards a
common goal and achieve them. By doing this the whole organisation is motivated
to contribute for the greater good.
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